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This article (the “Article”) is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to purchase any investment or any securities. This Article does not constitute investment advice and is not intended to be relied upon as the basis for an investment decision, and is not, and should not be assumed to be, complete. Readers should make their own investigations and evaluations of the information contained herein. The information contained herein does not take into account the particular investment objectives or financial circumstances of any specific person or entity who may receive it. Each reader should consult its own attorney, business adviser and tax adviser as to legal, business, tax and related matters concerning the information contained herein.  Except where otherwise indicated herein, the information provided herein is based on matters as they exist as of the date of preparation and not as of any future date and will not be updated or otherwise revised to reflect information that subsequently becomes available, or circumstances existing or changes occurring after the date of preparation. Certain information contained in this Article constitutes “forward-looking statements,” which can be identified by the use of forward-looking terminology such as “may,” “will,” “should,” “expect,” “anticipate,”  “target,” “project,” “estimate,” “intend,” “continue” or “believe,” or the negatives thereof or other variations thereon or comparable terminology. Due to various risks and uncertainties, actual events or results may differ materially from those reflected or contemplated in such forward-looking statements. Readers should not rely on these forward-looking statements.  Certain information reflects subjective determinations which may prove to be incorrect. There can be no assurance that the estimates or projections will be accurate or that historical trends will continue. In considering the prior performance information contained herein, readers should bear in mind past performance is not necessarily indicative of future results. All rights reserved. The material may not be reproduced or distributed, in whole or in part, without the prior written permission of PrimeAlpha LLC.

    • Feb 28, 2020

Early Stage Venture Capital on Quantifying Happiness

Early Stage Venture Capital on Quantifying Happiness


Health and happiness is a compelling and exciting sector for private equity investors.


The Health and Happiness sector presents a vibrant opportunity for private equity, specifically through SH2 (Social Starts Health and Happiness), which focuses on the emerging science of individual health and happiness. Since 2017, SH2 has invested in a broad spectrum of areas including genetics, the microbiome, neuroscience, and augmented reality, aiming to enhance daily human experiences and interactions. This investment approach is deeply rooted in creating "Delightful Moments."


As the healthcare industry evolves from a traditional, institutionally focused model to a more personalized approach, the Health and Happiness market is undergoing a transformative shift toward preventive care and individualized treatments. This paradigm shift represents a significant move away from viewing healthcare purely as disease management, fostering a diverse and personalized health landscape. The integration of advanced technologies and innovations in healthcare is driving this change, expanding investment opportunities that promise to redefine our health experiences.


Access the full report to explore the transformative potential of investing in the Health and Happiness sector.



If you do not have a work email address, please email us at info@primealpha.com and we can email you the report directly.



Table of Contents

  • Health and Happiness as a Compelling Sector

  • Opportunity Set for Investors in Health and Happiness

  • What Is Health And Happiness?

  • Why Health And Happiness?

  • The Health And Happiness Market

  • How To Discover The Right Companies And Extract Value: Where are the returns coming from?




Thanks to our Contributor

SH2 Logo


SH2 is the only venture fund focused on the emerging science of individual health and, the delivery of happiness. Our mission is to find the best technologists and scientists at the very beginning and help bring them forward to make the world a healthier and happier place.

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