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Feb 28, 2020

Early Stage Venture Capital on Quantifying Happiness

Early Stage Venture Capital on Quantifying Happiness


Health and happiness is a compelling and exciting sector for private equity investors.


The Health and Happiness sector presents a vibrant opportunity for private equity, specifically through SH2 (Social Starts Health and Happiness), which focuses on the emerging science of individual health and happiness. Since 2017, SH2 has invested in a broad spectrum of areas including genetics, the microbiome, neuroscience, and augmented reality, aiming to enhance daily human experiences and interactions. This investment approach is deeply rooted in creating "Delightful Moments."


As the healthcare industry evolves from a traditional, institutionally focused model to a more personalized approach, the Health and Happiness market is undergoing a transformative shift toward preventive care and individualized treatments. This paradigm shift represents a significant move away from viewing healthcare purely as disease management, fostering a diverse and personalized health landscape. The integration of advanced technologies and innovations in healthcare is driving this change, expanding investment opportunities that promise to redefine our health experiences.


Access the full report to explore the transformative potential of investing in the Health and Happiness sector.



If you do not have a work email address, please email us at info@primealpha.com and we can email you the report directly.



Table of Contents

  • Health and Happiness as a Compelling Sector

  • Opportunity Set for Investors in Health and Happiness

  • What Is Health And Happiness?

  • Why Health And Happiness?

  • The Health And Happiness Market

  • How To Discover The Right Companies And Extract Value: Where are the returns coming from?




Thanks to our Contributor

SH2 Logo


SH2 is the only venture fund focused on the emerging science of individual health and, the delivery of happiness. Our mission is to find the best technologists and scientists at the very beginning and help bring them forward to make the world a healthier and happier place.

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